New medical clinics are often very slow in terms of business the first few months. That makes things very difficult for staffing purposes and to keep doctors in the clinic for more than a few hours at a time. However, there are ways to jumpstart your medical clinic so that there is a steady stream of work from opening day to the time when business naturally picks up. Here are a few things you can do to get the ball rolling.
Advertise, Advertise, Advertise
Yes, it is a medical clinic, but if people do not know that it exists, you cannot get foot traffic. Buy up several late afternoon and evening time slots, shoot a few commercials, and start advertising about two weeks before the clinic officially opens. The commercials will stick in people's heads, and they will remember that you are on "this" street, opening on "this" day.
Appointment Setting Campaigns
Run an appointment setting campaign with your administrative staff. Get them to cold-call lists of customers to find people who want and need to visit a medical clinic. Make sure your staff know which types of insurance you will take, since this will be a major question on the lips of potential new patients. For every gross of patients booked, you can award an employee with something special, such as an extra floating holiday, or a personal tablet. Such campaigns are highly competitive, but they work, and they will work for your clinic because everyone has a medical complaint at some point.
Notify the Media and Encourage Them to Attend the Ribbon-Cutting Ceremony
Nothing grabs headlines like a new medical clinic's ribbon cutting. Invite both TV news media and newspaper journalists to the ribbon-cutting ceremony. Whatever footage or pictures they capture and whatever interviews they do will generate some public interest. At the very least, it generates public curiosity. Sometimes curiosity is all that is really needed to bring new patients to you.
Use Social Media to Promote the Clinic
Social media is the way to go these days. If you have ninety people in your contact list, that is enough to reach ten times that if every person you know also knows ninety people. Create your own social media pages, too, so that potential new patients can easily find you and find information on your clinic. Either post daily to refresh the content, or hire someone to do it for you.
Contact a company, like oasis marketing solutions, for more help.